After nearly 6 decades on NBC, Days of Our Lives is moving to Peacock. The 57-year-old show was the only daytime soap opera left on the network. With its move, there will only be three remaining daytime sudsers on television networks. Days officially move to Peacock beginning September 12. Replacing the show is NBC News Now, an hour-long news show hosted by Aaron Gilchrist, Vicky Nguyen, Kate Snow and Morgan Radford.
In a statement, NBCUniversal Television and Streaming chairman Mark Lazarus shares: “This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement. With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
Fans will have to pay to watch Days of our Lives on Peacock/ They will be required to have a premium-tier paid subscription at $4.99 per month. The service offers an ad-free experience at $9.99 per month. This move could be successful and it could also be detrimental.
Days found success on the streaming platform with its spin-off series Beyond Salem chapters 1 and 2. Stay tuned for updates.