Days of Our Lives alum Lisa Rinna (Billie Reed) is also a beauty entrepreneur in real life and is known for her partnership with QVC, now she revealed that her beauty products are headed to Amazon. The Real Housewives of Beverly Hills star is embarking on her first venture away from the regular direct-to-consumer model according to the report from WWD.
She told the publication, “It’s fabulous. I mean, who doesn’t shop on Amazon? To me, it’s the easiest thing in the world. You can literally go on Rinna Beauty and press a button. To me, it’s a dream come true. My goal is to have it be in Sephora or Ulta. My goal is to have it worldwide.”
Rinna Beauty launched during the pandemic in 2020. She is also working on a fragrance product and a body oil among others. She added, “I hope to hit all the different areas of the body,” she quipped. Sign up for WWD’s Newsletter.