Peacock streaming service has announced a new content deal with Hallmark! The deal will bring all of Hallmark’s current programming as well as its entire library to Peacock!

The deal, which goes live on Wednesday, includes live streaming of the Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. It will also include their library of on-demand movies and series as well as next-day content.

Kelly Campbell, president of Peacock and direct-to-consumer at NBC Universal which owns Peacock, had this to say about the deal, “As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with. Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”

Photo: Hallmark